Classic Cars, General AMSOIL News, Shows & Events, Video Post

AMSOIL Vaughn Enterprises at 51st Annual Iola Car Show

 June 15, 2023

By  Greg Vaughn

51st Annual Iola Car Show

The Iola Car Show is one of America’s largest auto events.  We've been a regular there since the start!

July 6-8, 2023

Car enthusiasts attending the annual Iola Car Show in Wisconsin are treated to 300 acres of showcase space filled with more than 2,200 show cars and one of the region's biggest swap meets. The Car Corral features an additional 1,000 cars for sale – everything from show cars to fixer-uppers.

With 2,500 show cars, 4,000 swap spaces, 1,600 campsites, 1,000 for sale car corral spaces and some of the best food anywhere, there’s something for everyone to enjoy. The event offers free parking, free admission for children 12 and under, and affordable fun for the whole family.  

Nominated as one of the 10 best Car Shows in the USA!  Vote now to make Iola #1, as it has been for so many of us for so long!

The '70s Iola Car Show - Rerun

Theme Display

Each year Iola Car Show is proud to recognize a theme. This year’s theme is “The 70’s Show – Rerun”. If you have a car that fits our them (1970-1979), we are looking for groovy, period correct vehicles. If you are interested, you may request the special theme display. Although some cars will be asked to park inside the theme area building, that is usually arranged in advance by show car director invitation. Theme area does have special parking south of the Iola Car Show building on the pavement. Pre-registration is required and there is no fee. They will enter Gate 4.

Please note the following:

*Some categories have differing requirements for years of production accepted. *Iola is not a competition! Each vehicle receives a dash plaque, but there are no trophies or awards. Just relax and enjoy yourself!

*Each show car receives two wristbands for participant and one guest.


  • 100,000+ Attendees
  • National Sponsors
  • 4,000 Swap Spaces
  • 1,000 Car Corral Spaces
  • 2,500 Show Cars
  • 1,600 Camp Sites

Join us! We'll be there July 6 thru 8 in exhibit spaces AE 13-18 inside Gate 2

Visit us at:
P.O. Box 1, Iola, WI 54945


Iola car show

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Whatever your comments, suggestions or questions,
we welcome you to Contact Us!

The best ways to reach us are via our Contact Us page, or by calling us toll free at
1-800-581-5823 between 8 am and 9 pm CST Monday through Saturday.

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Remember, the best way for you to reach us is via the contact us page on this website or by calling toll free 1-800-581-5823 between 8 am and 9 pm CST Monday through Saturday.

Whatever your interest we welcome your inquiry!

Author: Greg Vaughn, President & CEO

Family Dealership established 1974
Vietnam War Veteran
Helicopter Mechanic, Military & Civilian
Civil Service, 1982- 2003


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